MYFIU REDESIGN
SUMMARY
The MYFIU portal is home to nearly 45,000 active FIU students who use the platform to gather information on classes, academic records, finances and advisory notes just to name a few of their daily tasks. Unfortunately, the portal lacks a good user friendly interface and makes it unnecessarily complicated to get easy tasks done. This poor experience leads to increased bounce rates and student frustration. By redesigning the portal and focusing on MYFIU's main features like the Login page, Student Dashboard, Tasks and Messaging there would be a drastic reduction in complexity making the tool more engaging, and creating an experience worth coming back to.
ROLE
UX/UI Designer
THE PROBLEM
Prior to this redesign, the MYFIU portal had a wide array of usability issues that included broken features, a confusing login experience, duplicate menus and messaging bugs (see images below). Due to these problems, students at the university were not able to complete simple daily assignments, choosing classes, gathering financial aid resources and messaging their professors.
THE GOAL
To reimagine and redesign the MYFIU Student Portal by enhancing the overall experience for students, providing them with a user-friendly, intuitive, and personalized platform that serves as a central hub for accessing academic resources, classes, and engagement with their teachers and fellow students. By completing this redesign, the goal was also to increase conversion rates, and reduce bounce rates throughout the main features of the portal, like the Login page, Main Dashboard, Tasks and Messaging.
USER RESEARCH
The user research focuses on understanding user behaviors, needs, and motivations through observation techniques, interviews, and other feedback methodologies. For this redesign, I wanted to understand the frustrations and pain points that FIU student's were facing when they navigated through the MYFIU portal. I started by conducting more than 25 interviews throughout the university asking a wide range of questions to obtain significant insights from students. As well as creating user personas that would then represent the FIU student body (see graphics below).
WIREFRAMES
After completing the user research phase and gathering all the valuable information that student's provided me with, I was able to start designing the initial wireframes for the new redesign of the MYFIU portal. The wireframes consisted of the main features that students were complaining about: Login, Dashboard, Student Profile, Tasks and Messaging.
UI DESIGN
After the completion of the wireframes, the visual components were then added creating an eye-catching user interface while keeping the spirit of FIU’s branding and identity.
THE IMPACT
After launch, the new MYFIU portal received positive feedback from students and faculty since it delivered the essential features that they needed in a way that was easy and enjoyable. The post launch success metrics showed a daily active user increase of 10,500 users from its previous 2,500. A bounce rate of 37% from its previous 63% and a user retention rate of 68%. This redesign really showed the importance of listening to the frustrations, needs, and goals that students brought up constantly. By empathizing and understanding what was vocalized, this redesign truly impacted the day to day lives of FIU students in a positive way.
LINKEDIN
BEHANCE