(ABOUT)
Born and raised in Miami, FL, I stepped into the tech world by making the decision to study at a design school in the heart of Downtown Miami, which is increasingly being recognized as a tech powerhouse. Despite a variety of hardships, I was able to excel academically and was chosen to receive the Ironhack x Uber scholarship in 2018 for UX Design. Post graduation, I progressed in my vocation steadily, honing Product and UX skills while working on an assortment of challenging projects.
At Publicis Sapient, I worked on the Fiat Chrysler Automobiles (FCA) account, learning industry best practices and developing team leading skills within a high paced, collaborative but competitive context. Due to my contribution to these projects, the experience of their websites and mobile applications were significantly elevated, resulting in a noticeable surge in sales and heightened customer engagement. I have also had the privilege to work with Fortune 500 companies such as Royal Bank of Canada, AARP, Neiman Marcus and Jeep.
In my current role, I lead a team of designers creating new generative AI tools for client accounts like Verizon, Pfizer and Intel. Collaborating closely with project managers and developers to adhere to deadlines and create unique experiences for their customers.
(EXPERIENCE)
PUBLICIS SAPIENT
Design Lead
November 2023 - Present
Design Lead responsible for leading groundbreaking projects in Artificial Intelligence for companies like Verizon, Pfizer and Intel. Implementing the design of AI-driven conversational design systems, creating interfaces that are functional, aesthetically sound and ethically designed. While collaborating closely with engineers and product managers, in order to successfully integrate AI solutions that seamlessly fit into each brand's unique environment.
PUPPET
PRODUCT DESIGNER
January 2021 - November 2023
Product Designer focused on Puppet's cross functional products in order to design and execute new features for upcoming releases. Led the product design for Puppet Enterprise, a SaaS platform which at completion resulted in a 50% increase in user engagement.
PUBLICIS SAPIENT
EXPERIENCE DESIGNER
June 2019 - January 2021
Experience Designer responsible for the overall design of user interface elements and process flows to help increase user traffic and retention to Fiat Chrysler Automobiles (FCA) websites and apps.
LIBERTY LATIN AMERICA
UX/UI DESIGNER
April 2018 - June 2019
Led multiple user-focused projects aimed at enhancing the experience for the 11,000 employees at Liberty Latin America. Drove the enterprise-wide redesign and deployment of the company's Intranet platform and corporate website, with a focus on improving the user engagement and usability for both solutions.
U.S DEPT OF STATE
PRODUCT DESIGNER
September 2017 - March 2018
Worked with the Office of Design to develop and implement an internal content delivery platform to be utilized by all 13,000 Foreign Service employees. Produced rich user interface designs for the web and mobile versions of the platform. Collaborated daily with project managers and development teams throughout sprint cycles.
(SKILLS)
User Research
A/B Testing
User Personas
Information Architecture
Design Strategy
Usability Testing
Wireframing
Visual Design
Rapid Prototyping
Design Systems
Ethical Design
(TOOLS)
Figma
Claude Code
Adobe XD
Notion
Framer
Adobe Illustrator
Adobe Photoshop
HTML
CSS
Javascript